Techniques
Cutting to Beat refers
to when a music video mirrors a beat in the song. This doesn’t have to be done
on every beat but is done when you want to draw attention to either something
happening in the song or video, which can be done by making the beat of the
song match a changing shot or color in the video. This can be seen in http://www.youtube.com/watch?v=8rItjtkz4-Y
between 0:46 and 0:53.
Effects describe
different techniques you can use in a music video to emphasize what’s going on
in the video. For example slowing down/ speeding up footage is a good way for
artists to draw attention to what’s happening in the video. Effects could also
be adding colour, or adding animation. This can be seen in http://www.youtube.com/watch?v=ZBpWdwXzpMk
between 1:00 and 1:10.
Mime/Lip Sync is how
music videos are made, and is a technique where the video of an artist singing
the song is taken, the audio is taken off and then synched up so it looks like
the artist is singing the recorded song. This is done to stop the artist having
to sing perfectly and perform in the video at the same time, so singing isn’t
even needed as long as they are miming the song. Lip-synching is true for most
music videos.
Camera Movement/Angles are seen in most music videos and there are many different angles
that can be used. A high angle is used to make the artist look small, and a low
angle gives the artist power/dominance. If you’re filming a live show, making
camera movements prominent show excitement and add energy, allowing the
audience to enjoy it more. Camera movements also emphasize talent, doing a
close shot of a guitarist would showcase how well he can play, for example.
No comments:
Post a Comment