Styles

Styles

Parody is a piece of media created to mock, or comment on a pre existing piece of work. It is usually very specific, mocking one thing whether it be an artist or singer. Eminem’s We Made You video, http://www.youtube.com/watch?v=RSdKmX2BH7o  is a parody of numerous artists including Amy Winehouse, Kim Kardashian and Jessica Simpson. One reason this is done could be to make others laugh at the artists they are referring to, and like Eminem more for pointing out their faults.

Homage is a show of respect or dedication to something, done in an artistic yet serious way. An example of this is Beyoncé’s Single Ladies music video, http://www.youtube.com/watch?v=4m1EFMoRFvY where she pays homage to Bob Fossey’s choreography.  

Pastiche is an imitation of another’s work, usually done in a lighthearted tongue-in-cheek. It is usually done quite respectfully and is broad, imitating a whole genre. In one of Blink 182’s music videos they pastiche various boy bands and a GAP advert. http://www.youtube.com/watch?v=9Ht5RZpzPqw

Referencing means making references to another artist or piece of media in your work. This could be as vague as referencing a genre of music. In Just Lose It, http://www.youtube.com/watch?v=9dcVOmEQzKA Eminem references Michael Jackson the whole way through. This could be done in a positive way, or a negative way in this case.

Animation is the display of images to create the illusion of movement. There are many different types of animation that can be used, such as CGI; full animation or rotoscoping. Animation can be seen in The Gorillaz music videos, and could be used to set themselves apart from other groups in the same genre, making them notably different.  http://www.youtube.com/watch?v=cLnkQAeMbIM

Genre-Specific music videos are those that are in keeping with others from the same genre. They share characteristics depending on the genre, one example being rap videos. Rick Ross has parts of his music videos that portray his wealth and popularity through expensive cars and female attention, typical for rap videos. http://www.youtube.com/watch?v=YTJYn1SFGas

In-Concert (Live) music videos are those that use footage filmed from one of their gigs or shows as their music video. This can be seen in the Arcade Fire video for Ready To Start, http://www.youtube.com/watch?v=9oI27uSzxNQ This could be done for many reasons, to save money making a music video, but also to showcase their popularity through the number of people attending the gig.

Narrative music videos tell story through a series of connected events the viewer can follow. This would keep the viewer interested, as they want to know how the story ends, and can be seen in K Koke’s Turn Back, where he shows the story of a young girl forced to sell drugs for money.  http://www.youtube.com/watch?v=porH0c2uM9A