Questionnaire Analysis

After handing out 27 questionnaires, we analysed them as a group and got the following results:
66% of respondents liked Indie music, 100% of people rated Arctic Monkeys as either 'love them', 'like them' or 'they're okay'. This shows us that people all like Arctic Monkeys to a certain extent, despite the fact that they don't necessarily like indie music. From this, we could make our artists, who are indie, not appear to be indie. This would mean that people who don't think they like indie music will still listen to it.
The most common answer for the question 'What would you like to see the artist wearing?' was clothes which relate to the genre of music. I think this is because people don't like to see natural conventions challenged, and they're comfortable with what they know. If our music video, we will be focusing more on the use of props than outfits, and they don't play a key role. This means we will be using casual clothes, the actors were already wearing.
We also found that people liked music videos that were different and creative, the 2 most commonly used words in the question asking why Coldplay- Paradise won best music video. People said that they liked the music video because it's not what you expect to see, it had a story you could follow and enjoy. We've taken this on board massively, and ensured that our music video has a story behind it, which the audience could watch, which still relates to what the song is about.
 81% of boys pay for music, whereas 71% of girls pay for music, in the form of either Spotify, ITunes, of buying CD's. This show that boys are more willing to buy music, and this is especially good for us because they all like certain indie bands, such as Arctic Monkeys. Although the percentage between boys and girls is very close, we should still aim to boys, but not at the extreme end of the spectrum, so that girls will still be willing to buy it.
Also, 66% of people said that Gotye- Somebody That I Used To Know was one of the videos that they liked the most. This was a very quirky video, which was fun and unusual, it had a way of keeping people wanting to watch it. We want to reflect this in our video, by having interesting things going on. Also we want to have little things that people may not necessarily get the first time they see it, so that they're more likely to watch it again to understand more.
We got these results by splitting the questionnaires up into pairs within our group, the two boys analysed girl's responses, and the two girls analysed the boy's responses. We found that this was much easier than writing responses for the questions individually, as it would have been extremely time consuming.