Arcade Fire- Ready To Start

Analysis-

In this video, they're using a live performance of there song. This isn't unusual for a music video, so it doesn't stand out as much as others do, but is still interesting in many ways. Live performances are popular for artists to use as a music video for lots of reasons. It makes the audience feel involved, like they're just as important as the artists themselves. This creates a sense of loyalty between artist and fan, which makes their fan base stronger, but doesn't necessarily get more fans. I think this video was so successful as it showcases two important things. These are the amount of fans they have, seen from the huge audience at their concert, and their talent. The fan base is important because if people see this video, they know others must really like Arcade Fire, cementing their popularity. As this band play instruments as well as sing, it shows how many talents that they have, in a vague way. In the video, you can see how much fun the audience have at the concert, as well as how much the band enjoy themselves, from their extremely energetic performance. This is a clever way of making even more money, not just from the song and video, but it also makes people want to go and see them in concert, because it shows how much fun you can have there. The video is different to other live ones in a way. because it's black and white, which makes it stand out to live performances that are in colour.