Analysis of Focus Group

I carried out a focus group with 3 members of my sixth form, asking them the questions on the list, and noted down their responses. After looking at what they said and comparing it with what i found from the questionnaires, i realised there were some huge similarities and differences. 

In the questionnaires, i found that people like the conventions to be kept, so if it's a rock song, it needs to be a rock video. People also agreed with his when i asked them in the focus group, saying that it makes more sense when videos stick to their own genre. However, one person said that they completely disagree with that, and you can do whatever you want, as music is just an expression of how the artist feels. This goes against what i found in my questionnaire, so i thought i'd ask more people to see what they thought. I asked other friends and family members that question, and found that 40% of people said that they should, and 60% said they shouldn't. 

People said in the focus group that they watch music videos to be entertained, so we had to take this on board when thinking about our video. We wanted to make it funny, by involving things people don't usually see. In relation to PSY's video for Gangnam Style, everyone liked the video, because it's so unusual. People also commented on the story behind the song, and said that Korea was known for being a strict country, so they never thought they'd see something like that. Although we won't be able to shock people like that video did, we can make a video that makes people laugh, and is unexpected from the genre without completely leaving the 'indie' spectrum.